Often in the spa business, technicians try to help a client who has fallen on hard times or has emotional issues. Unknowingly, the spa or the technician falls into a counselor/enabler role, which can result in problems with the client, including dissatisfaction, bad reviews, claims, and lawsuits. Data shows us that the leading cause of insurance claims comes … Read more
Before purchasing an insurance policy for your business, it’s important for you to understand the difference between occurrence and claims-made insurance. Here’s a brief Q&A to ensure you are educated and informed. How do the two policies differ?With an occurrence-based policy, you’ll be protected and can file a claim with your insurer, as long as … Read more
Permanent makeup (PMU) refers to cosmetic tattoos that enable you to recreate your client’s favorite makeup look in a semi-permanent manner. Thanks to the exploding interest in permanent brows – microblading – in recent years, cosmetic tattoos are now mainstream for lips, eyes, and even faux freckles. For this reason, we’ve created a list of … Read more
The PDO (polydioxanone) Thread Lift is a minimally invasive non-surgical aesthetic procedure that instantly lifts and tightens loose skin with minimal downtime. Threads, which have small cones/graspers on them, are passed under the skin via a large needle. Once inserted, the barbed threads anchor to the skin, and the practitioner contours the face. The excess threads are … Read more
The vast majority of retail leases in America are Triple Net (NNN), including those for spas and salons. This means the landlord is absolved of most risk. Even the costs of structural maintenance and repairs are paid by the tenant – in addition to rent, property taxes, and insurance premiums. From a business standpoint, … Read more
Cryolipolysis or Cyro Lipo is a procedure that involves the non-invasive cooling of body fat to break down fat cells, resulting in a reduction of body fat. Unlike other cells, fat cells are particularly susceptible to cold. While the fat cells freeze, the skin and other structures are spared from injury, and patients observe a … Read more
For small business owners, it’s important to understand the difference between occurrence vs. claims-made insurance before you purchase a policy. So, we’ve prepared a brief Q&A to ensure you are educated and informed. How do the two policies differ?With an occurrence-based policy, you’ll be protected as long as the loss happened while your policy was … Read more
If you practice Medical Aesthetics in the United States, you may need to employ a qualified medical professional – often a physician – to oversee your operations. This person is typically known as a medical director, and they are responsible for creating and maintaining a safe, compliant environment in your medspa. They accomplish this by … Read more
Reviews and testimonials are a key aspect of any business because customers want to know that when they do business with you, their money is going to be well spent. One of the top places people look for reviews is on Google, so it’s crucial for you to have as many positive reviews as you … Read more
According to Contentsquare, an analytics platform, 50 percent of people who visit a website will look at only one page before leaving. To generate a positive first impression and make your small-business website more customer-friendly, consider these six tips. 1. Ease of Use – A website should be created with the customer in mind. Products … Read more
