Permanent makeup (PMU) refers to cosmetic tattoos that enable you to recreate your client’s favorite makeup look in a semi-permanent manner. Thanks to the exploding interest in permanent brows – microblading – in recent years, cosmetic tattoos are now mainstream for lips, eyes, and even faux freckles. For this reason, we’ve created a list of … Read more
The PDO (polydioxanone) Thread Lift is a minimally invasive non-surgical aesthetic procedure that instantly lifts and tightens loose skin with minimal downtime. Threads, which have small cones/graspers on them, are passed under the skin via a large needle. Once inserted, the barbed threads anchor to the skin, and the practitioner contours the face. The excess threads are … Read more
According to Contentsquare, an analytics platform, 50 percent of people who visit a website will look at only one page before leaving. To generate a positive first impression and make your small-business website more customer-friendly, consider these six tips. 1. Ease of Use – A website should be created with the customer in mind. Products … Read more
As an esthetician, there are certain things you should do to ensure you’re successful. According to Statista, in 2022, we expected the spa industry in the U.S. to reach $127.6 billion. With such a large field, it’s important to invest in your practice as an esthetician. Being professional is essential as it involves being polite … Read more
As a current or aspiring spa and salon owner, cutting down on business risks is essential for your success. Spa and salon insurance is a great investment to help you protect your reputation and revenue stream, so here are four coverage types that we recommend.
Like all businesses, running a spa or a salon comes with risks. You should protect your employees, business, and clients against possible losses. A client can slip and break an ankle, a worker can get hurt at work, or the equipment and property can get damaged. Keep reading to learn about the different types of … Read more
Now that 2022 has passed its midway point, we have a better idea of what trends are emerging in the beauty industry, which will define the year. Here are a few beauty industry trends to consider as you gear up for the final two quarters of your business year: Ferment AscentThe rise of fermented beauty … Read more
According to the Small Business Administration, 50% of small businesses fail after five years and 70% of owners fail in their 10th year in business. How do you buck this trend and build a thriving business for decades to come? Here are some tips from Growth99, a leader in digital marketing solutions. 1. Bring Medical … Read more
Good smells – like the ones at Cinnabon – entice customers and keep them coming back. One of the reasons people love going to a spa is because certain scents are pleasant, which can help boost mood and promote relaxation. Many people also like aromatherapy because it has been shown to help relieve stress, anxiety, … Read more
Every small business owner wants to attract new customers. Here are five time-tested ways to help you grow your business and solidify your long-term success: 1. Ask for referrals. Implement a referral system (Buy One Get One Free or Bring a Friend deals) to actively solicit referrals from your satisfied customers. Then reward them with … Read more
