People go to a spa for a relaxing, stress-free experience. They don’t want to be pressured into buying things or distracted by too much noise, imagery, or even other people. These are baseline marketing practices that most spa owners understand. But, if you really want to satisfy your customers, you must listen to them and … Read more
If you work for yourself or as an independent contractor, you know how hard it can be to find affordable, comprehensive health insurance. That is, until now. ABE Health is not like other health plans. It is not a minimal coverage plan, a hospital indemnity plan, a faith-based shared plan, or the ACA marketplace. It … Read more
Often in the spa business, technicians try to help a client who has fallen on hard times or has emotional issues. Unknowingly, the spa or the technician falls into a counselor/enabler role, which can result in problems with the client, including dissatisfaction, bad reviews, claims, and lawsuits. Data shows us that the leading cause of insurance claims comes … Read more
Before purchasing an insurance policy for your business, it’s important for you to understand the difference between occurrence and claims-made insurance. Here’s a brief Q&A to ensure you are educated and informed. How do the two policies differ?With an occurrence-based policy, you’ll be protected and can file a claim with your insurer, as long as … Read more
Permanent makeup (PMU) refers to cosmetic tattoos that enable you to recreate your client’s favorite makeup look in a semi-permanent manner. Thanks to the exploding interest in permanent brows – microblading – in recent years, cosmetic tattoos are now mainstream for lips, eyes, and even faux freckles. For this reason, we’ve created a list of … Read more
The PDO (polydioxanone) Thread Lift is a minimally invasive non-surgical aesthetic procedure that instantly lifts and tightens loose skin with minimal downtime. Threads, which have small cones/graspers on them, are passed under the skin via a large needle. Once inserted, the barbed threads anchor to the skin, and the practitioner contours the face. The excess threads are … Read more
According to Contentsquare, an analytics platform, 50 percent of people who visit a website will look at only one page before leaving. To generate a positive first impression and make your small-business website more customer-friendly, consider these six tips. 1. Ease of Use – A website should be created with the customer in mind. Products … Read more
As an esthetician, there are certain things you should do to ensure you’re successful. According to Statista, in 2022, we expected the spa industry in the U.S. to reach $127.6 billion. With such a large field, it’s important to invest in your practice as an esthetician. Being professional is essential as it involves being polite … Read more
As a current or aspiring spa and salon owner, cutting down on business risks is essential for your success. Spa and salon insurance is a great investment to help you protect your reputation and revenue stream, so here are four coverage types that we recommend.
Like all businesses, running a spa or a salon comes with risks. You should protect your employees, business, and clients against possible losses. A client can slip and break an ankle, a worker can get hurt at work, or the equipment and property can get damaged. Keep reading to learn about the different types of … Read more
