Six Ways to Improve Your Small-Business Website

According to Contentsquare, an analytics platform, 50 percent of people who visit a website will look at only one page before leaving. To generate a positive first impression and make your small-business website more customer-friendly, consider these six tips. 1. Ease of Use – A website should be created with the customer in mind.  Products … Read more

5 Things You Should Do as an Esthetician

esthetician insurance

As an esthetician, there are certain things you should do to ensure you’re successful. According to Statista, in 2022, we expected the spa industry in the U.S. to reach $127.6 billion. With such a large field, it’s important to invest in your practice as an esthetician. Being professional is essential as it involves being polite … Read more

What You Didn’t Know About Insurance for Salons and Spas

insurance for salons and spas

Like all businesses, running a spa or a salon comes with risks. You should protect your employees, business, and clients against possible losses. A client can slip and break an ankle, a worker can get hurt at work, or the equipment and property can get damaged. Keep reading to learn about the different types of … Read more

Beauty Industry Trends

Now that 2022 has passed its midway point, we have a better idea of what trends are emerging in the beauty industry, which will define the year. Here are a few beauty industry trends to consider as you gear up for the final two quarters of your business year:   Ferment AscentThe rise of fermented beauty … Read more

Six Tips to Ensure Medspa Profitability

medspa

According to the Small Business Administration, 50% of small businesses fail after five years and 70% of owners fail in their 10th year in business.  How do you buck this trend and build a thriving business for decades to come? Here are some tips from Growth99, a leader in digital marketing solutions. 1. Bring Medical … Read more

Aromatherapy Recipes Your Clients Will Love

spa oils and candle

Good smells – like the ones at Cinnabon – entice customers and keep them coming back. One of the reasons people love going to a spa is because certain scents are pleasant, which can help boost mood and promote relaxation.  Many people also like aromatherapy because it has been shown to help relieve stress, anxiety, … Read more

How to Attract New Customers

Every small business owner wants to attract new customers. Here are five time-tested ways to help you grow your business and solidify your long-term success: 1. Ask for referrals. Implement a referral system (Buy One Get One Free or Bring a Friend deals) to actively solicit referrals from your satisfied customers.  Then reward them with … Read more

The Magic of Microdermabrasion and Dermaplaning

dermabrasion

Introduction to Microdermabrasion In order to achieve more flawless skin, both men and women often turn to Microdermabrasion and Dermaplaning. These procedures are done by an Esthetician in conjunction or separately. Both procedures exfoliate and remove dead skin cells from the upper layer of the epidermis, known as the stratum corneum. The results of these … Read more

Crystal Microdermabrasion vs. Diamond Microdermabrasion

dermabrasion

What is Microdermabrasion? Microdermabrasion is a procedure done by a professional to exfoliate the top layers of the skin. There are two basic types of microderm facials, Crystal Microdermabrasion and Diamond Microdermabrasion. Both offer similar benefits but their processes differ slightly. What is Crystal Microdermabrasion? Crystal Microderm is the traditional form of these exfoliation treatments. … Read more