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The Do’s & Don’ts of Permanent Cosmetics: For Technicians

Permanent makeup (PMU) refers to cosmetic tattoos that enable you to recreate your client’s favorite makeup look in a semi-permanent manner. Thanks to the exploding interest in permanent brows – microblading – in recent years, cosmetic tattoos are now mainstream for lips, eyes, and even faux freckles.  For this reason, we’ve created a list of … Read more

The PDO Thread Lift Explained

The PDO (polydioxanone) Thread Lift is a minimally invasive non-surgical aesthetic procedure that instantly lifts and tightens loose skin with minimal downtime.  Threads, which have small cones/graspers on them, are passed under the skin via a large needle.  Once inserted, the barbed threads anchor to the skin, and the practitioner contours the face. The excess threads are … Read more

Critical Things to Know Before Signing a Lease for Your Spa

The vast majority of retail leases in America are Triple Net (NNN), including those for spas and salons.  This means the landlord is absolved of most risk.  Even the costs of structural maintenance and repairs are paid by the tenant – in addition to rent, property taxes, and insurance premiums.   From a business standpoint, … Read more

The Cold Hard Truth About Fat Freezing

Cryolipolysis or Cyro Lipo is a procedure that involves the non-invasive cooling of body fat to break down fat cells, resulting in a reduction of body fat. Unlike other cells, fat cells are particularly susceptible to cold.  While the fat cells freeze, the skin and other structures are spared from injury, and patients observe a … Read more

Insurance: Comparing a Claims-Made vs. Occurrence Policy. What’s Best for Your Business?

For small business owners, it’s important to understand the difference between occurrence vs. claims-made insurance before you purchase a policy.  So, we’ve prepared a brief Q&A to ensure you are educated and informed. How do the two policies differ?With an occurrence-based policy, you’ll be protected as long as the loss happened while your policy was … Read more

Need a Medical Director for Your Spa?  We Can Help.

If you practice Medical Aesthetics in the United States, you may need to employ a qualified medical professional – often a physician – to oversee your operations. This person is typically known as a medical director, and they are responsible for creating and maintaining a safe, compliant environment in your medspa. They accomplish this by … Read more

Simple Ways to Get Great Google Reviews for Your Business

Reviews and testimonials are a key aspect of any business because customers want to know that when they do business with you, their money is going to be well spent.  One of the top places people look for reviews is on Google, so it’s crucial for you to have as many positive reviews as you … Read more

Six Ways to Improve Your Small-Business Website

According to Contentsquare, an analytics platform, 50 percent of people who visit a website will look at only one page before leaving. To generate a positive first impression and make your small-business website more customer-friendly, consider these six tips. 1. Ease of Use – A website should be created with the customer in mind.  Products … Read more

5 Things You Should Do as an Esthetician

esthetician insurance

As an esthetician, there are certain things you should do to ensure you’re successful. According to Statista, in 2022, we expected the spa industry in the U.S. to reach $127.6 billion. With such a large field, it’s important to invest in your practice as an esthetician. Being professional is essential as it involves being polite … Read more