Email marketing is a powerful tool that Medspas can utilize to increase engagement with their clients and grow their business. With the help of targeted and personalized email campaigns, medspas can build relationships with their clients and promote their services. This article will discuss the benefits of email marketing for medspas in the beauty industry … Read more
As the skin care industry continues to evolve, more and more advanced technologies are introduced to help people achieve youthful, glowing skin. One such method is radiofrequency treatment, which uses electromagnetic waves to heat the skin and stimulate collagen production. Radiofrequency treatments have become popular in recent years. As a business owner in the skin … Read more
Permanent makeup (PMU) refers to cosmetic tattoos that enable you to recreate your client’s favorite makeup look in a semi-permanent manner. Thanks to the exploding interest in permanent brows – microblading – in recent years, cosmetic tattoos are now mainstream for lips, eyes, and even faux freckles. For this reason, we’ve created a list of … Read more
The PDO (polydioxanone) Thread Lift is a minimally invasive non-surgical aesthetic procedure that instantly lifts and tightens loose skin with minimal downtime. Threads, which have small cones/graspers on them, are passed under the skin via a large needle. Once inserted, the barbed threads anchor to the skin, and the practitioner contours the face. The excess threads are … Read more
The vast majority of retail leases in America are Triple Net (NNN), including those for spas and salons. This means the landlord is absolved of most risk. Even the costs of structural maintenance and repairs are paid by the tenant – in addition to rent, property taxes, and insurance premiums. From a business standpoint, … Read more
Cryolipolysis or Cyro Lipo is a procedure that involves the non-invasive cooling of body fat to break down fat cells, resulting in a reduction of body fat. Unlike other cells, fat cells are particularly susceptible to cold. While the fat cells freeze, the skin and other structures are spared from injury, and patients observe a … Read more
For small business owners, it’s important to understand the difference between occurrence vs. claims-made insurance before you purchase a policy. So, we’ve prepared a brief Q&A to ensure you are educated and informed. How do the two policies differ?With an occurrence-based policy, you’ll be protected as long as the loss happened while your policy was … Read more
If you practice Medical Aesthetics in the United States, you may need to employ a qualified medical professional – often a physician – to oversee your operations. This person is typically known as a medical director, and they are responsible for creating and maintaining a safe, compliant environment in your medspa. They accomplish this by … Read more
Reviews and testimonials are a key aspect of any business because customers want to know that when they do business with you, their money is going to be well spent. One of the top places people look for reviews is on Google, so it’s crucial for you to have as many positive reviews as you … Read more
IV hydration therapy is rising in popularity as people realize the importance of staying hydrated. Additionally, it can be used to cure a hangover, treat migraines, help athletes recover, relieve stress, or re-hydrate after an illness, a long flight, or a day in the hot sun. The treatment involves delivering fluids directly into a person’s … Read more
