Cryolipolysis or Cyro Lipo is a procedure that involves the non-invasive cooling of body fat to break down fat cells, resulting in a reduction of body fat. Unlike other cells, fat cells are particularly susceptible to cold. While the fat cells freeze, the skin and other structures are spared from injury, and patients observe a … Read more
For small business owners, it’s important to understand the difference between occurrence vs. claims-made insurance before you purchase a policy. So, we’ve prepared a brief Q&A to ensure you are educated and informed. How do the two policies differ?With an occurrence-based policy, you’ll be protected as long as the loss happened while your policy was … Read more
If you practice Medical Aesthetics in the United States, you may need to employ a qualified medical professional – often a physician – to oversee your operations. This person is typically known as a medical director, and they are responsible for creating and maintaining a safe, compliant environment in your medspa. They accomplish this by … Read more
As an esthetician, there are certain things you should do to ensure you’re successful. According to Statista, in 2022, we expected the spa industry in the U.S. to reach $127.6 billion. With such a large field, it’s important to invest in your practice as an esthetician. Being professional is essential as it involves being polite … Read more
Like all businesses, running a spa or a salon comes with risks. You should protect your employees, business, and clients against possible losses. A client can slip and break an ankle, a worker can get hurt at work, or the equipment and property can get damaged. Keep reading to learn about the different types of … Read more
According to the Small Business Administration, 50% of small businesses fail after five years and 70% of owners fail in their 10th year in business. How do you buck this trend and build a thriving business for decades to come? Here are some tips from Growth99, a leader in digital marketing solutions. 1. Bring Medical … Read more
Good smells – like the ones at Cinnabon – entice customers and keep them coming back. One of the reasons people love going to a spa is because certain scents are pleasant, which can help boost mood and promote relaxation. Many people also like aromatherapy because it has been shown to help relieve stress, anxiety, … Read more
Every small business owner wants to attract new customers. Here are five time-tested ways to help you grow your business and solidify your long-term success: 1. Ask for referrals. Implement a referral system (Buy One Get One Free or Bring a Friend deals) to actively solicit referrals from your satisfied customers. Then reward them with … Read more
Introduction to Microdermabrasion In order to achieve more flawless skin, both men and women often turn to Microdermabrasion and Dermaplaning. These procedures are done by an Esthetician in conjunction or separately. Both procedures exfoliate and remove dead skin cells from the upper layer of the epidermis, known as the stratum corneum. The results of these … Read more
What is Microdermabrasion? Microdermabrasion is a procedure done by a professional to exfoliate the top layers of the skin. There are two basic types of microderm facials, Crystal Microdermabrasion and Diamond Microdermabrasion. Both offer similar benefits but their processes differ slightly. What is Crystal Microdermabrasion? Crystal Microderm is the traditional form of these exfoliation treatments. … Read more
