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Fitzpatrick Scale Breakdown: What You Need to Know

The Fitzpatrick skin phototypes (FSP) were developed in Boston in 1975 to help determine a patient’s risk of burning or tanning when exposed to UV light.  Fitzpatrick initially based the scale on a person’s skin and eye color.  The current scale, which is pictured below, classifies skin from types I to VI.  Type I refers … Read more

Five Tips to Help You Decide How to Train Employees

One of the best ways to avoid an insurance claim against your spa or salon is to ensure that your employees are properly trained on the equipment and techniques they use with your customers.  Unfortunately, however, some employees and owners take training shortcuts, which can lead to costly mistakes. Here are five tips as it … Read more

Is a Health Matching Account Right for You?

HMA

There are many ways to cover your medical expenses. The truth is that most people are constantly preparing for that moment when they will inevitably need healthcare, whether it be from some accident, sickness, childbirth, etc., so it is crucial to be prepared and ready for those times.  One way to cover medical expenses is … Read more

How to Avoid an Insurance Claim

Insurance is essential to any business, and the beauty industry is no exception. Every owner should have the right insurance coverage and avoiding claims should also be a top priority, as they can result in costly legal fees and harm the reputation of your business. One of the most important things you can do as … Read more

How to Finance Your Business & Increase Revenue

Why Business Financing MattersIn the vibrant landscape of the beauty industry, financing is a magical ingredient that can fuel the growth of your business. From expanding your salon or spa to launching a new marketing campaign to buying the latest laser, financing opens doors to additional customer revenue. Financing Options in 2023Various financing options exist … Read more

How Can Email Marketing Help Grow Business?

Email marketing is a powerful tool that Medspas can utilize to increase engagement with their clients and grow their business. With the help of targeted and personalized email campaigns, medspas can build relationships with their clients and promote their services. This article will discuss the benefits of email marketing for medspas in the beauty industry … Read more

Consent and Release Forms 101

In the ever-evolving world of beauty, it’s essential to have the right tools to protect yourself from potential legal and ethical issues. That’s where consent and release forms come in. These documents are essential for both clients and spas, keeping them safe from harm and ensuring their interests are protected. Whether you’re a spa offering … Read more

Simple Ways to Get Great Google Reviews for Your Business

Reviews and testimonials are a key aspect of any business because customers want to know that when they do business with you, their money is going to be well spent.  One of the top places people look for reviews is on Google, so it’s crucial for you to have as many positive reviews as you … Read more

Six Ways to Improve Your Small-Business Website

According to Contentsquare, an analytics platform, 50 percent of people who visit a website will look at only one page before leaving. To generate a positive first impression and make your small-business website more customer-friendly, consider these six tips. 1. Ease of Use – A website should be created with the customer in mind.  Products … Read more