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How to Finance Your Business & Increase Revenue

Why Business Financing MattersIn the vibrant landscape of the beauty industry, financing is a magical ingredient that can fuel the growth of your business. From expanding your salon or spa to launching a new marketing campaign to buying the latest laser, financing opens doors to additional customer revenue. Financing Options in 2023Various financing options exist … Read more

Types of Radio Frequency for Skincare

As the skin care industry continues to evolve, more and more advanced technologies are introduced to help people achieve youthful, glowing skin. One such method is radiofrequency treatment, which uses electromagnetic waves to heat the skin and stimulate collagen production. Radiofrequency treatments have become popular in recent years. As a business owner in the skin … Read more

Potentially Harmful Chemicals Still Used in Beauty Products  

While significant progress has been made in making the beauty industry safer, certain cosmetic products continue to present a small risk to the consumer as they utilize chemicals that could be considered unsafe.     Research shows that women use an average of 12 beauty products per day that contain upwards of 168 different chemicals. While men tend … Read more

Beauty Industry Trends

Now that 2022 has passed its midway point, we have a better idea of what trends are emerging in the beauty industry, which will define the year. Here are a few beauty industry trends to consider as you gear up for the final two quarters of your business year:   Ferment AscentThe rise of fermented beauty … Read more

Six Tips to Ensure Medspa Profitability

medspa

According to the Small Business Administration, 50% of small businesses fail after five years and 70% of owners fail in their 10th year in business.  How do you buck this trend and build a thriving business for decades to come? Here are some tips from Growth99, a leader in digital marketing solutions. 1. Bring Medical … Read more

Aromatherapy Recipes Your Clients Will Love

spa oils and candle

Good smells – like the ones at Cinnabon – entice customers and keep them coming back. One of the reasons people love going to a spa is because certain scents are pleasant, which can help boost mood and promote relaxation.  Many people also like aromatherapy because it has been shown to help relieve stress, anxiety, … Read more

The Magic of Microdermabrasion and Dermaplaning

dermabrasion

Introduction to Microdermabrasion In order to achieve more flawless skin, both men and women often turn to Microdermabrasion and Dermaplaning. These procedures are done by an Esthetician in conjunction or separately. Both procedures exfoliate and remove dead skin cells from the upper layer of the epidermis, known as the stratum corneum. The results of these … Read more

Crystal Microdermabrasion vs. Diamond Microdermabrasion

dermabrasion

What is Microdermabrasion? Microdermabrasion is a procedure done by a professional to exfoliate the top layers of the skin. There are two basic types of microderm facials, Crystal Microdermabrasion and Diamond Microdermabrasion. Both offer similar benefits but their processes differ slightly. What is Crystal Microdermabrasion? Crystal Microderm is the traditional form of these exfoliation treatments. … Read more